Problem & Assignment
The task was to create a mobile registration flow for IF Finland's unborn child insurance.
The design has to meet the following criterion:
- Be consistent with the existing web version but optimised for mobile use.
- Simplify complex information and legal documents to suit small screens and reduce cognitive load.
- Comply with insurance and data privacy laws.
- Address the challenge of the Finnish language, known for its long words.
- Improve the conversion rate for insurance registrations.
Design Approach
- Conducted a usability evaluation of the existing web design to identify areas for improvement.
- Worked closely with developers, legal and compliance teams to ensure all information presented was accurate and compliant.
- Utilised responsive design principles to adapt the web version for mobile screens.
Process and Solution
The final mobile design flow consisted of four key steps:
- User Information: The user enters basic details and signs in with their digital ID.
- Coverage Selection: A dynamic card displays the insurance cost, which updates based on the user's coverage selection.
- Insurance Details: Expandable cards provide detailed information about the insurance coverage.
- Final Overview: A summary of the user's information and selected insurance package, with an option to edit and finalise the registration through digital signature.
Disclaimer
This project and its screens are the property of IF Finland. Any use without permission is highly prohibited and liable for law enforcement and copyright laws.
