The project involved designing an intuitive in-app inbox for the Preglife app, with the aim to promote valuable content and exclusive offers to its user base. The challenge was to integrate promotional material in a manner that felt organic and non-disruptive to the user experience. This was part of my role as a Product Design Intern during my internship at Preglife, under the guidance of lead designer.
Problem & Assignment
- The primary issue addressed was the need for a dedicated space within the app where users could receive and interact with content without detracting from the core app experience.
- An additional challenge was to design states such as 'empty inbox' and error notifications that were informative yet empathetic, to enhance rather than detract from user engagement.
Design Approach
- My approach began with a thorough analysis of user interaction patterns within the app.
- Working alongside the lead designer, I employed design thinking methodologies to conceptualize the inbox feature.
- I created wireframes and prototypes that were iteratively refined through user feedback and collaboration with the product team.
Process & Solution
- The final design solution offered a streamlined and visually cohesive inbox, equipped to handle various content types through 'Offer Teasers' and 'Content Teasers'.
- Care was taken to design for different states—ensuring users were guided appropriately during 'Exceptional Cases' such as connection errors.
Disclaimer
The designs and creative work for this project are the intellectual property of Preglife. The visuals, concepts, and all related work shared here are for portfolio purposes only. Any unauthorised use or replication of these designs is strictly prohibited and liable for law enforcement and copyright laws.
