Duration: August 2022 – March 2023

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Consenz is a pioneering technology company dedicated to enhancing road safety with its innovative Head-up Display (HUD) system. This retrofittable HUD features an AI driver assistant named Enzo, enabling hands-free management of navigation, calls, and messages while keeping drivers focused on the road.

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As a UX/UI Designer at Consenz, I contributed to the development of user-centric solutions for advanced driver assistance systems. My work focused on enhancing the usability and safety of Head-Up Display (HUD) systems, ensuring seamless and intuitive driver interactions.

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Key Project: Enzo HUD

Objective
‍To optimise driver interaction with navigation and communication features while minimising distractions.
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Responsibilities:

• Conducted user research to uncover pain points in existing HUD designs.
• Designed user interfaces prioritising usability and accessibility.
• Collaborated with cross-functional teams to validate designs through iterative testing.

Design Process - User-Centred Approach

1. User Research: Conducted interviews and surveys to gather insights into user behaviours and preferences.
2. Prototyping: Developed wireframes and interactive prototypes in Figma for early-stage testing.
3. Usability Testing: Facilitated multiple test cycles, iterating on designs based on user feedback to improve functionality and user satisfaction.

Solutions and Results

To address the challenge of balancing information delivery with minimal cognitive distraction, I conducted heuristic evaluations to identify usability issues early. I then iteratively refined the HUD interface, reducing cognitive load while ensuring essential information was presented effectively.
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Key Achievements

• Optimised User Interfaces
  Conducted usability evaluations for visual and audio communication features on the HUD, integrating best practices from Android Auto and Apple CarPlay guidelines. This improved the quality of driver interaction.
• Reduced Interaction Costs
  Designed intuitive navigation and trip-planning tools that reduced user interaction costs by 35%, streamlining workflows and enhancing efficiency.

Conclusion

My tenure at Consenz deepened my expertise in UX/UI design within the automotive industry, reinforcing my commitment to creating intuitive, user-friendly solutions. I honed my ability to integrate user feedback into designs, ensuring that safety and satisfaction remain central to my work.

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